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"A household located in North London wants to find an extraordinary and qualified tutor to support their most junior child on his initial journey to turning into an British gentleman."

When reading this listing, you might readily miss the term "first-steps" as just figurative language.

Yet, it could be the most significant aspect of this unique position posting, as it attempts to hire a mentor for a 12-month-old.

Hundreds of submissions have now been received since the anonymous family posted their request for the highly paid tutor, who needs to be "a uniquely qualified person".

During the past few weeks, the advert has received attention throughout the press, with numerous wondering why?

Innovative Idea

The CEO, chief executive of a global tutoring firm, which is helping the family in their quest, explained that notwithstanding first scepticism, he found the idea "forward-looking", and "advanced".

When he met the family, he mentioned they appreciated the atypical aspect of their request, and how early in age their son is.

However, they stated that they "didn't want to wait any longer" to engage a tutor, as they had postponed until their firstborn was five, and by that stage "cultural bias had already become established".

But what does the family refer to by "cultural predisposition"?

It's "comprehensive", the expert answered. "The manner you eat, how you speak".

He explained the firstborn had absorbed "really subtle, body language" from the family, and had assumed their cultural norms. The family informed Adam they wished to avoid the same situation to happen again with their infant.

The plan: To bring in a British tutor, who needs to speak with RP, to guide the baby from day one.

Natural Absorption

"Much of the learning at the start here is kind of absorbed naturally," said the expert.

It's by means of this natural absorption that the family are expecting the child will pick up the UK customs they want to instil.

The consultant said the tutor needed to be someone who went to "prestigious academies – the same kinds of schools as the family aspire to send their son to".

"The tutor simply needs to be the right kind of person, they'll be carrying out things they don't even know they're doing, just naturally," he added.

Cost Not Relevant

The family informed Adam the selected educator should ideally also have knowledge of or passion in riding, skiing, the arts and musical activities so as to influence the child in a diverse set of interests.

Additionally though, he said the family wanted the tutor to enrol the child on a variety of lessons so the child would be "pony-riding and learning an musical instrument by the time they are approximately three years old".

In the family's minds, guiding their son develop into a "British gentleman" will lead to achievement and create opportunities.

"For all the advantages and disadvantages of that, because it's undoubtedly a status symbol," he comments.

However, in spite of all this tutelage in "Britishness", would the child absorb what is termed cultural bias from the globally influenced family he resides with in any case?

"Yes", answered Adam. "The parents know this might not succeed, but they've just taken the view of, 'let's give it a go and let's go as soon as we can', because the price of it is not relevant," he explained.

Impractical

A number of in the private teaching field who express similar doubts.

Peter Cui, head and founder of an educational organization, who provides private tutors, commented that "the journey of becoming bicultural, or in fact, forming one's identity, is something that must be grown into, not designed."

He wrote that he had relocated from China to the Britain at the age of childhood, and had been raised understanding and embodying dual heritages. He continued to study at the University of Cambridge.

"The idea that a single person can serve as a representation of Britishness, someone who can possibly transplant the attributes of a British gentleman to a infant child, strikes me as naive and unrealistic," he commented.

"From my perspective, engaging a distinctly British tutor from early childhood will does not necessarily achieve the result they desire.

"I never had such a figure, and yet I have been privileged enough to live numerous of the opportunities they aspire for their son."

He continued: "The reality is, personal identity can not be dictated from the outside; it must be selected, and it must come from within."

Purchasing UK Culture

Naturally, English culture is something the CEO believes can be educated – and marketed.

"I believe the situation that the international society views us in this regard is something that we should be cherishing|valuing|appreciating